<aside> 💪🏼 UX/UI Design and Product Design
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<aside> 💪🏼 Service Design and Customer Experience Optimization
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<aside> 💪🏼 Data Analytics and Innovation Ideation & Strategy
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<aside> 💪🏼 Design Thinking
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<aside> 👩🏻💻 I started as an art director at an advertising agency and has worked on creative digital materials of one of the biggest telco companies and FMCG in the Philippines. I eventually transitioned into doing UX design coming from my background in developing a mobile app and the learnings I've got from working at a tech start-up.
Apart from any UX requirement, I report on website data and analytics using different tools, and translate them into high-level UX strategies and recommendations. I'm also actively involved in brainstorming sessions with creatives to support them in injecting tech and innovative ideas for campaigns.
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<aside> 👩🏻💻 I've previously worked with start-ups focusing on educational tech, social tech, and a social impact design studio telling stories through visual communication and grounded solutions.
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<aside> 👩🏻🎓 Earned my Masters Degree in Communication major in Applied Media Studies at De La Salle University and focused my thesis on interface metaphors. Know more about the academic paper here.
I graduated from De La Salle - College of Saint Benilde Bachelor of Arts in Multimedia Arts in 2014 and was awarded Best Thesis where my work is archived in the school library.
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🏆 My partner and I was named Top 15 creatives out of the 100 in teams of two at the 2020 Creative Guild x Create with Google Jam for Good Competition. We were able to secure a spot in an intensive eight-week Google Bootcamp.
Read the article here.
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🏆 In 2014, I won a Bronze for Best in Design Open/Theme Category at the Adobo Design Awards for the Android mobile native app I designed and developed called LRT Foodtrip.
Read the feature here.
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